Monday, June 6, 2011

It's OFFICIAL! With Help From Social Media and Twitter, Roscoe is WFN's Ultimate Fish Town

Great news for Roscoe, and the larger community of Sullivan County...today it is official, Roscoe is WFN's ULTIMATE FISH TOWN, and deserves a well earned CONGRATULATIONS from everyone. It was apparent early on in the finals that the contest was going to come down to two communities, both of them here in New York. (Waddington and Roscoe) Both towns put up some very serious numbers with the lead sometimes changing multiple times each day. One thing is certain...both towns had an understanding of SMO (Social Media Optimization, and deployed it in running up their voting totals, with Roscoe prevailing on the very last day. One thing is certain, though no one knows for sure how many votes were generated through the smart use of SMO, Roscoe today would not be WFN's Ultimate Fish Town without it. @inroscoefishing and @roscoeny threw up large numbers (over 1000 tweets) on Twitter, the mentions and and retweets on @inroscoefishing numbering into the hundreds. So, a wink to the folks at Marcwood Social Imaging...you know who you are.



The WFN Official Press Release:

Roscoe, NY named 2011 WFN: World Fishing Network's Ultimate Fishing Town USA Presented by Eagle Claw

After More Than One Million Votes Were Cast, Roscoe, NY Edges Waddington, NY For Title and $25,000 Grand Prize

TORONTO, ON - JUNE 6, 2011 - Although New York is best known for the theatre, fine restaurants and the world-class nightlife, it is also a great place to wet a line. In fact, after anglers cast more than one million online votes at www.wfnfishingtown.com, Roscoe, NY has been selected as the 2011 WFN: World Fishing Network's Ultimate Fishing Town USA Presented by Eagle Claw. The announcement was made by Mark Rubinstein, President and CEO of World Fishing Network, North America's only 24/7 fishing channel.

Representatives from The Roscoe - Rockland Chamber of Commerce will receive a $25,000 donation to be used towards a fishing-related cause and 10 WaveSpin Reels at a local ceremony emceed by Mariko Izumi, host of WFN's popular fishing and travel show Hookin' Up. The town will also receive national recognition from the honor and have a feature produced about fishing in Roscoe to air on WFN.

"We are so proud and thrilled to receive the title of WFN Ultimate Fishing Town USA," said Elaine Fettig of The Roscoe - Rockland Chamber of Commerce, the group who spearheaded the town's efforts. "This experience brought our community and the surrounding areas together -- from folks spreading the word about the contest; to the media speaking about it frequently; to business owners allowing staff to vote during the business day. We look forward to the opportunities this award will provide to Roscoe, and we thank WFN for bringing our community together in support of a common goal."

Roscoe, N.Y., also known as "Trout Town USA", is a small hamlet of about 600 people with such a strong fishing history that it has been known as Trout Town USA for decades. Its choice natural setting offers anglers five of America's top trout streams and numerous reservoirs and lakes. It is conveniently located approximately two hours from New York City, Connecticut and New Jersey at the gateway to the Catskill Park and surrounded by over 20,000 acres of State Forest Preserve. In addition to world class fishing there are a significant number of cultural and other attractions nearby as well, from the Bethel Woods Center for the Arts on the former site of the Woodstock Festival to museums, covered bridges, arts societies, fine shops and more.

After more than 300 towns all across the U.S.A. were nominated in March, a preliminary round of voting in April narrowed the field to 20 finalists. The competition quickly became a two town race as Roscoe and Waddington, N.Y. traded places atop the leader board. In the end, Roscoe edged Waddington by a small margin.

"We commend all of the towns for their enthusiasm, passion and pride and wanting to invite anglers all across the U.S.A. to experience everything their town has to offer," said Mr. Rubinstein. "WFN's search for our Ultimate Fishing Town was not just about finding the place to catch the most fish. As any angler will tell you, and as Roscoe proved, the people are just as important a factor. Roscoe's passionate angling community stepped-up to prove that their pride, passion and fishing are second to none."

As the runner-up, Waddington, NY will be awarded $5,000 while the third place finisher, Baudette, MN will receive $2,500.

Click here for the order of finish for the Top 20 finalists.

The promotion is being supported by Eagle Claw, proud manufacturers of fishing gear and tackle in the USA since 1925 and WaveSpin Reels, the only reel with a tangle-free guarantee. Charter Communications, Knology and AT&T u-verse also provided promotional support in select markets.

About WFN: World Fishing Network

WFN: World Fishing Network is the only 24/7 television network dedicated to all segments of fishing with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN's wide-ranging programming lineup includes primetime theme nights, regional bureaus from across the nation, a selection of the best international series and the most diverse species coverage of any TV channel. Featuring popular programs hosted by the world's top anglers, the schedule includes a variety of exclusive lifestyle shows including: Hookin' Up with Mariko Izumi, Reel Fishy Jobs with Mark Melnyk, Lost Lake and Getting School'd with JP DeRose. The beauty of WFN's programming is available in 100 percent stunning High Definition. WFN's multimedia platform includes a mobile portal, WFN Fishing Log (fishing app for the iPhone and iPad) and a robust fishing website, www.WorldfFishingNetwork.com.

Originally launched in December 2005, today WFN and WFN HD are available in more than 30 million households through North American cable, satellite and telecommunications distributors including DISH Network, Charter, Comcast, AT&T U-Verse, Verizon FiOS and more. For more information, visit www.WorldfFishingNetwork.com.